9 Crazy Easy Content Marketing Techniques and Strategies for 2020
We outline 9 super simple content marketing tips to help you ensure your content marketing is on point in 2020! These are mostly new tips in comparison to our 9 SEO Content Marketing hacks article (must read)!
1. Leverage Partnerships
Leveraging Partnerships is absolutely key in Content Marketing. If you can develop new partnerships or friendships with power players in your niche industry- do it! If you are just starting out, develop a decent presence online and ask to do “Free Work” to get your brand out there, it’s worth it! When I say do free work, I mean offer to help power players online that can help you. If you perform free work for these power players, they will want to reward you and speak about your help online. Example below:
There are current power players such as Neil Patel that are living proof this works, and powerfully. When he was first starting and not well known, he built friendships with companies and website’s such as Mashable, Tech Crunch, Gawker Media, Huffington Post and more (when he wasn’t known)! Now he is one of the most sought after individuals for powerful companies looking for help with Content Marketing and Search Engine Optimization.
You can develop partnerships with another person great in your niche and create a podcast that can help you obtain a massive increase in recognition and traffic by combining the two follower bases.
Helping others builds your brand and notoriety! This will help you get links from others and become included in content much easier online.
Open New Gateways
Other powerful and innovative marketers are now using new marketing platforms. There is always something new – a great example is below.
2. Text Based Marketing
You can build a Text List (similar to an email list) if you have a powerful follower base. This allows you to even interact via text with followers. Now is a time to obtain a powerful phone number for your text followers. This allows you to share your content directly into someone’s text message which isn’t currently overloaded with spam. Make sure to only share valuable information!
People like Gary Vee have already started doing this, and he runs an incredibly powerful media company named Vayner Media working with brands like Nike.
3. Browser Notifications
Using tools like Subscribers.com will allow you to grow your website visitor base powerfully! Because you can notify users when new content becomes available! This is incredibly important!
4. Oldie But Goodie – Email Marketing
If you currently aren’t growing your email subscriber list, you’re wasting your time online! You need to get visitors back to your website and grow their confidence and your brand!
5. Hire quality content
If you aren’t the best content writer, hire out quality work! Content marketing only works when you provide powerful content and information that is share worthy. If you aren’t doing something better than your competition, you are wasting time and money!
6. Create Daily To Do Lists
The absolute best content marketing strategy in my opinion is to create to do lists daily (if possible) and meet your to do list goals. Also, spend a good amount of time researching what to write about instead of just pumping out content!
You should line up 10 great pieces of content to create, and then place them into your calendar to make sure you are reminded of what needs to be done by when so you don’t start slacking.
7. Improve your Headlines!
Better headlines rank better – Google boosts rankings of articles that get more clicks. So researching out the right content and the right page titles (and snippets) is EXTREMELY crucial.
Your headline being properly researched using tools like Answer The Public can make EVERY BIT of difference in your contents success! Plus, you can get one free research project a day if you can’t afford the service!
Let’s pick a boring industry such as Life Insurance – and realize you can write great content about a boring niche.
11 Strange Things You Didn’t Know About Death
That article title sounds much more interesting than
9 Reasons You Need Life Insurance in 2020
8. Update Your Old Content
One of the absolute BEST tips we have for you is to take your stale and outdated content and update it. Change verbiage and add another couple hundred words to it! You will suddenly get all your power back without spending half a day or 8 hours working on 1 piece of content!
9. Become a Thought Leader
You can easily and quickly compile incredibly quality content and cite some major studies and important information using tools like Wikipedia, or – better yet searching Google Scholar!
Nothing works better than showing your resource is better than the next, and better researched. Plus – using Google Scholar or valuable resources helps expedite your content production while increasing the value.
When I produce content for client websites, I compare the results showing up under my target search terms and make sure the clients content will be better!
9. Pound the Pavement – Don’t Stop!
The number one factor in success is extremely simple… Work hard!! If you are crazy diligent and keep pounding the pavement you will get found. Constantly work, innovate, grow connections and share valuable information! You will eventually take off!
Truly being motivated and working hard pays off eventually. Don’t quit!
