Search engine optimization is important in accomplishing long-term search engine visibility. These days, it’s no longer just about the content of your pages, but aspects such as where you link to, who links to you and the number of websites with authority you are associated with can establish your place in the search engine result pages. You will realize that links play an important role in SEO, and there are some things you should do as well as try to avoid when it comes to using links.
What You Should Be Doing
Socializing your website via things like RSS feeds is now much simpler and can give your content the ability to obtain links on your behalf with syndication. It is just as vital to have a balanced portfolio of updated links, consistent visibility in major authoritative directories, links from the best ranking websites, links from highly relevant websites, blogs and/or articles hosted on authority sites. Any of these techniques should be able to help you get started on building links.
Work on your content. The content on your web site should have quality. This is the key to obtaining links. With good content on your articles or blogs, you draw in other site owners in the same plane as yours and they identify the merit in your content by linking to it. This is a really good way to obtain links. Because these links are relevant to what you are actually trying to offer, they can last a very long period of time and will always be to your advantage. Good content can be created with some interesting topics. If you’re unable to write, you can always make an outline of what you want to put in your website and ask a copywriter to transform it into an engaging, easy-to-read article. Work with article submissions. This is a good way to earn inbound links from top article directories. Create variations of the original when putting up an article on your blog or site.
Work with reciprocal link building. If done appropriately, you can earn some value from this. Link to sites that have relevance to your site. While you cannot always decide who links to you, it is always in your control to link to the appropriate sources that are relevant to your goals.
As mentioned, be relevant. Have one particular theme. If you are able to clearly recognize, target and obtain that buzz word in your business, everyone will view your site differently due to the search engines elevating your pages. The number of visits you get can be directly correlated with your site’s visibility. However, keep in mind that no amount of traffic will do anything for you unless your pages carry content that meets with the needs of the user. Thus, keep a balance between optimization and content.
Take Heed
Avoid looking as though you are struggling to sell your site to other webmasters for links. Email them once, rather than pestering them on a regular basis. Similarly, avoid putting up your link on forums and chat rooms with bad reputations, as you can get banned this way. Spamming your articles with too many links will do you no good – instead, focus on making your articles unique and interesting.
