Get Them to Come to You: How to Attract Clients to Your Legal Website

Is your legal website struggling to attract clients? Here’s the ultimate guide to using your site to get new clients.

While the majority of people still depend on personal referrals for their legal advice, this is quickly changing. 38% of people use the internet to find their attorney.

This number can be huge considering that 72% only contact one attorney in their search. Plus 87% of people who contact that one attorney ends up hiring them.

So how do you attract clients online? You need to get them to your website.

Follow these top tips for getting clients to come to you.

Start with the Free Resources

If you haven’t claimed your business listing on sites like nolo.com, Avvo.com, or legalmatch.com then you are missing out. Often it is totally free to claim your listing.

Once claimed, you can then work to complete your profile and start building a quality rating and testimonials. These sites then do the work for you to attract potential clients to the site.

A compelling profile and high rating will have clients contacting you for representation.

Be a Thought Leader

Client’s want to know that you are an expert in the area of law that they need representation. Show them you by creating compelling and informative content.

This tactic also helps you target your ideal client. Consider your client when deciding between making videos, blog posts, or a monthly newsletter.

Relationship Power

In today’s digital world we sometimes forget the power of a face to face relationship. Your website gives you credibility, but your clients can give you a much more powerful endorsement.

Create a plan for your relationship building. You only have so much time, so strategically focus on those clients who have a high referral rate for you. This will give you the best rate of return for your efforts.

Make Reviews a Priority

84% of people will trust the online reviews they read as much as they would the advice from a friend. Start asking your satisfied clients to leave you a positive review.

Create a priority list where you focus on asking for reviews on one website. Then when you have enough, switch to the next referral site.

The trick is to keep your reviews positive and recent. People tend to give less credit to reviews that have aged too much.

Evaluate Your Website

When was the last time you’ve given your website a critical eye? If your website isn’t appealing, then they will immediately leave upon reaching your site.

An up to date website will give you the appearance of being on top of things.

Invest in the Long Game of SEO

Hiring a lawyer is not an impulse buy. So you need to either catch them when they need you, be the firm they remember from SEO efforts, or the firm they find when they Google.

You can be all of these things with a strong content plan. By consistently creating valuable content you build a strong web presence over the long term.

Attract Clients to Your Site

Attracting clients to your website doesn’t have to be a complicated plan. Start by making sure people can find you by having accurate listings.

Then you want to make sure you have informative information on an appealing website once you get them to your website.

After you represent them, ask for a positive online review. This will help attract clients that are looking for representation.