I was viewing my history in my web browser and analyzing the way I acted towards website’s. I was astonished, any website that was messy or didn’t provide a clear point to me I bounced off of immediately and moved on to the next website.
I believe that simplicity is one of the largest factors in reducing bounce rate issues. After doing this research, we are going to work on implementing a new design to Dataflurry in order to act on our new findings. With that said, in terms of Search Engine Optimization you must include search friendly optimization – however, some times that should be pushed down and the simple “landing page” content should be at the top to move the visitor where you want them to go.
Here is some advice to make your website more lucrative:
- Keep your design as simple as possible, all the fancy artwork and appeal can get confusing quickly.
- State your main sales point and outline the purpose of each page boldly and simply.
- Don’t ramble on about your services and continue to re-iterate the same thing over and over again, this can be a quick way to frustrate the typical web user and force them to leave your website.
- If you need to provide more detailed information, offer expandable information on that page, or offer sub pages with a simple “More Info >” link.
- Avoid using too many images. Make sure that each image has a bold purpose and doesn’t take away from your sales pitch.
In an effort to stick to my word, I am going to swiftly conclude this post and let you ponder my ideas. Take care Dataflurry readers!
