Competition is fierce and it’s difficult to know how to stand out on the world wide web while still reaching your targeted audience.
Successful social media marketing for lawyers is essential to any online marketing strategy.
Keep reading our guide to social media marketing for law firms.
Why Social Media Marketing for Lawyers is Important
There are more than a million active lawyers in the US and trying to stand out among them can seem like an impossible task. You need to research and plan your strategy like you would a case in court. Some lawyers have gained notoriety simply because they were in the media and headlines, but were able to use this to their advantage (Michael Aventine for example)
Your followers are the jury and you need to convince them you’re the one to trust. The difference here is you’re pleading your case for them to visit your site.
You’re also improving your standing in search engine results by increasing your reputation and reliability within their algorithms.
Search engines want to provide the best results to their users. The more you are talked about, shared, visited, and recommended, the better you’re likely to rank. Google is known to take into consideration social media platforms, and social media can also increase traffic outside of search.
Dataflurry has covered breaking stories in certain areas online for clients via Social Media, and actually obtained clients doing this. For example, there was a duck boat accident that we posted on immediately; and the client ended up getting a legal case from that effort.
The Importance of Keywords
When someone goes online looking for a lawyer or is on social media to talk about one they use keywords. Whether it’s words they ask Siri while driving hands free or late night laptop search on Google at 2 a.m. after some trouble with the law.
On social media platforms, they may search a hashtag to find every comment or post with those words in it. Keywords are the words they search for and the ones search engines use to find the right results.
Researching keywords and having the right keyword density on your webpage can be extremely beneficial to your overall strategy.
Be Your Brand Across the Net
As you build your presence across the internet you want to make sure the impression you make is the one you want.
Some potential clients will perform due diligence and want to see you are an active, official and reputable law firm. Social media can help this!
Every post you make, every photo you take, they’ll be watching you. The good and the bad will affect your law firm marketing strategy. The right tweet can go viral gaining you followers and clients. The wrong Facebook post can cause a barrage of bad publicity due to outrage about it.
You need to constantly and consistently market your brand in the best light possible.
You can also help use social media if you are needing to post certain information regarding an important case as a PR tool.
Additionally, using social media – Lawyers or Law Firms can gain clients by interacting with potential clients. Say for example, you are a corporate law firm. There is nothing better than interacting with possible clients, and letting them know you are a possible vendor for their legal needs.
Keeping it On Brand Doesn’t Mean Boring
You want to be consistent but that can’t mean boring if you want to catch their attention. Your social media posts need to give others a reason to read, repost, comment, and click. Over a million lawyers are vying for their attention. You have to stand above the rest.
Celebrate Victories!
If you win a big case, why not celebrate? It shows your potential clients that you are a success in your field! We ask our social media marketing clients to notify us of any large news pertaining to a case or a decision in court, so we can elaborate and use that to their advantage!
Read and Repost
When you post something to social media you want people to read it and share it. This isn’t going to happen if it’s the same information they can find everywhere else. You have to give them interesting, unique and informative content that they’ll want to share with other people.
Visual contact will increase your chances of being seen and shared. Over 90 percent of consumers are said to prefer visual or interactive content over written content. Visual content such as video is what drives over 80 percent of web traffic to a site or post.
Comment and Click
The more likes, comments, and interactions you have on social media, the better your campaign is going to work. This means your content needs to invoke enough enthusiasm or reaction for them to put effort into what you wrote. You want to attract the right interest.
A hundred comments from trolls aren’t going to do you much good but fifty comments from followers agreeing with you or complimenting you can drive hundreds, even thousands of potential clients your way.
Social Media Marketing for lawyers Can Be the Key to Your Success
If taken seriously, social media marketing for lawyers can be the key to any law firm’s success.
You don’t have to figure it all out by yourself. There are experts available to market your law firm to the world while you concentrate on doing what you do best.
Contact us today for help in developing the right strategy for your online marketing campaign.
